WHAT WE DO

At The Common Good, we work with charities that want more than just revenue — they want relationships. Whether you're nurturing loyal annual donors, growing your legacy giving program, or telling your story in a way that deeply resonates, we’re here to help.

We don’t do cookie-cutter fundraising. We build smart strategies, engaging campaigns, and compelling donor communications that reflect your values, fit your resources, and deliver results.

DIRECT MARKETING

We help you build donor relationships and revenue using proven tools and innovative strategies rooted in behavioural science.

  • Annual giving program planning

  • Donor acquisition and retention campaigns

  • Integrated campaigns using direct mail, email, telephone, and digital

  • Monthly and mid-level giving strategy

  • Complete creative including copywriting & creative direction

  • Data segmentation and targeting support

  • Production management for print and mailhouses including RFQs

  • Campaign analysis and reporting

LEGACY GIVING

We make legacy gifts simple, inspiring, and accessible to everyday donors.

  • Legacy strategy development and program planning

  • Legacy Inspiration Booklets (LIBs) that donors love to keep and share

  • Database selects to unlock your full Legacy Giving potential

  • Legacy surveys to home in on your best prospects

  • Multi-channel campaigns (mail, email, phone)

  • Staff training to create comfort and confidence

  • Board training to build buy-in

  • Complete creative that inspires with warm, compelling messaging that actually works.

DONOR COMMUNICATIONS

We help you tell your story in a way that inspires trust, generosity, and values-based connection.

  • Cases for support that clearly articulate your vision and impact

  • Donor newsletters that actually get read…and spark giving

  • Impact reports that show donors the difference they’ve made

  • Stewardship campaigns that deepen donor connection

  • Campaign messaging & content audits to sharpen your voice

Ready to unleash the full potential of your fundraising efforts and donor relationships?

Let’s talk about your goals and discover how we can work together to get you there.

Contact David for a no-strings, no bullshit chat.